Campaigns that reach Pakistanis in the Gulf, the UK, Europe and North America who want to buy property in Islamabad and Rawalpindi, and follow-up that makes buying from abroad feel safe.
Overseas Pakistanis are some of the most valuable buyers for Twin Cities property. They often buy for family, for a future return home or as an investment, and they have the budget for larger plots and ready houses.
They also cannot visit the site office, and they worry about being cheated from a distance. Campaigns for them have to answer different questions: how to verify the property, how payment works and who will handle it on the ground.
An overseas buyer’s journey is longer and almost entirely remote: an ad, a video, a WhatsApp conversation, a video call and finally a decision, often with family in Pakistan visiting the site for them.
We run separate campaigns for the countries where your buyers live, such as the UAE, Saudi Arabia, Qatar and the UK, with budgets and messages for each. Ad costs differ a lot between countries, so we fund the ones that bring real buyers.
Walkthrough videos, drone footage and location clips replace the first site visit. People who watch them are retargeted with the next step: a WhatsApp chat or a video call with your team.
Ads and follow-up explain how the buyer can verify the property, how payment works through banking channels such as the Roshan Digital Account, and how documentation is handled. Answering these early removes the biggest reason overseas buyers hesitate.
Enquiries arrive across time zones. We set up instant WhatsApp replies and lead routing so the buyer hears from you quickly, and schedule calls at times that suit the Gulf or the UK.
Many overseas purchases are finalised by a parent or sibling who visits the site. We also target relatives in the Twin Cities so the whole family hears the same story.
Monthly fees exclude ad spend, which you pay directly to Meta and Google from your own ad accounts. See all packages and prices.
Developers and established agencies
Housing society and project launches (10 weeks)
Developers, housing societies and agencies
Yes. We run separate Facebook, Instagram, YouTube and Google campaigns for Pakistanis in the countries you choose, with messages about remote buying, documentation and video walkthroughs.
Through walkthrough videos and video calls first, and often through a family member in Pakistan who visits the site. Our campaigns support both, with retargeting for people who watch the videos and local campaigns for their families.
Usually yes. Ad costs in the UK and parts of the Gulf are higher than in Pakistan, so we start with smaller tests and move budget to the countries and audiences that bring serious buyers.
Property Leads at PKR 75,000 a month includes separate local and overseas campaigns. For a new project, Project Launch covers overseas audiences during the launch window.
Tell us what you are selling and which countries your buyers live in, and we will plan an overseas campaign with a budget to match.
Get a free audit →Tell us about your goals. We'll build a system that delivers real, measurable results.
Get in Touch Today →