3×
Qualified Lead Increase
Scaled multi-platform paid campaigns to triple qualified lead volume while maintaining quality and reducing cost per lead simultaneously.
Performance Marketing
37%
CPL Reduction
Systematically reduced cost per lead across Meta, Google, and social channels through structured A/B testing and audience optimization.
Performance Marketing
28%
Conversion Rate Uplift
Designed and implemented a direct-to-customer click-to-WhatsApp funnel that improved end-to-end conversion rates by 28%.
CRM & Funnel
75%
Reporting Effort Saved
Automated manual reporting workflows using Looker Studio and GA4, freeing team time for strategic work instead of data compilation.
Growth Strategy
#1
National SEO Ranking
Ranked a national tourism platform #1 in Pakistan and top 3 globally for high-intent destination and booking search queries.
SEO & Organic Growth
55.6%
Organic Traffic Share
Established organic search as the primary acquisition channel for a national tourism platform — contributing over half of all traffic.
SEO & Organic Growth
5.2M
Organic Views
Generated 5.2M organic views with zero paid spend across digital platforms through data-driven content strategy and platform optimization.
Content Strategy
53%
Engagement Increase
Increased audience engagement by 53% through structured content calendars, community management, and platform-specific optimization.
Content Strategy
7M+
Total Audience Reached
Developed digital content strategies reaching 7M+ audiences across broadcast and digital platforms combined.
Content Strategy
250+
Campaigns Managed
Scaled and managed over 250 performance campaigns across Meta, Google, LinkedIn, TikTok, and Snapchat platforms simultaneously.
Performance Marketing
55%
Lower CPL on Launches
Drove approximately 90% of qualified lead volume via project launch campaigns, optimizing acquisition at 55% lower CPL than baseline.
Performance Marketing
2×
YouTube CTR Benchmark
Achieved YouTube click-through rates at 2× industry benchmarks through data-driven thumbnail, title, and content optimization.
Content Strategy