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✦ Real estate package

Project Launch package.

Project Launch is TwinkleTara’s 10-week campaign for housing society and real estate project launches in Islamabad and Rawalpindi. It starts at PKR 200,000 one-time plus ad spend, covering pre-launch interest building, a launch window with daily checks, and retargeting and site-visit campaigns afterwards.

At a glance

Price
From PKR 200,000 one-time
Ad spend
Separate, recommended At least PKR 1,500–3,000 / day
Term
10-week campaign
Best for
Housing society and project launches (10 weeks)
Area
Rawalpindi, Islamabad and online across Pakistan
Starts with
A free audit of your business and market
Who it’s for

Is Project Launch right for you?

  • Housing societies announcing a new project or phase
  • Developers launching apartments, plots or commercial units
  • Projects that need demand built before launch day
  • Teams that want a planned, time-boxed campaign rather than an open retainer

If you need steady leads for projects already on sale, Property Leads is the ongoing option. See Property Leads →

Project Launch
from PKR 200,000 one-time

Recommended ad spend: At least PKR 1,500–3,000 / day

  • Audience research and launch plan
  • Pre-launch interest campaigns
  • Launch window with daily checks
  • Retargeting and site-visit campaigns
  • Lead-quality reviews with sales
  • Final results report
Get Project Launch →

Prices exclude ad spend and sales tax on services.

What’s included

Everything in the Project Launch package

Audience research and launch plan

A clear plan for end users, local investors and overseas Pakistanis, with messages and channels for each.

Pre-launch interest campaigns

Teaser ads and lead forms that build an interest list before the launch date.

Launch window with daily checks

Budget concentrated when attention is highest, with daily monitoring and adjustments.

Retargeting and site-visit campaigns

Follow-up ads after launch that turn interest into site visits and bookings.

Lead-quality reviews with your sales team

Regular reviews so campaigns favour the sources that bring real buyers.

Final results report

A full report on leads, cost per lead, visits and what to carry into the next phase.

How it works

What happens, step by step

  1. Weeks 1–2Research, launch plan, creatives, landing page review and tracking setup.
  2. Weeks 3–4Pre-launch teaser campaigns and building the interest list.
  3. Weeks 5–6Launch window: interest list contacted first, budget concentrated, daily checks.
  4. Weeks 7–10Retargeting, site-visit campaigns, lead-quality reviews and the final report.
How we measure success

What we report on

  • Interest list size before launch
  • Leads and cost per lead during launch
  • Site visits booked
  • Bookings attributed to the campaign
  • Cost per booking

You see these numbers in your monthly report. We report honestly on what is and isn’t working, and what we will change next.

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Related packages

FAQ

Project Launch package questions

How much ad budget does a launch need?

We recommend at least PKR 1,500–3,000 a day across the campaign, concentrated around the launch window, paid directly from your own ad accounts.

Why is the price “from” PKR 200,000?

The final fee depends on the size of the project, the number of audiences and how much creative work is needed. We confirm it after the free audit.

Why start before the launch date?

Building interest early means you have people to contact on launch day, which usually brings leads more cheaply than starting cold.

What happens after the 10 weeks?

You get a full results report. Many developers then continue with Property Leads to keep selling the remaining units.

Have you cut costs on launches before?

Yes. On project launches our campaigns have reduced cost per lead by as much as 55%.

Ready to grow your business in Rawalpindi & Islamabad?

Tell us about your goals. We'll build a system that delivers real, measurable results.

Get in Touch Today →
Or call us directly: 0300-524-7279