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✦ Paid ads package

Lead Starter package.

Lead Starter is TwinkleTara’s entry Facebook and Instagram ads package for local businesses in Rawalpindi and Islamabad. It costs PKR 30,000 a month plus your own ad budget, and covers campaign setup, four new ad creatives a month, tracking and a monthly report.

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At a glance

Price
PKR 30,000 a month
Ad spend
Separate, recommended PKR 30,000–50,000 / month
Term
3-month minimum, then month to month
Best for
Local businesses starting with paid ads
Area
Rawalpindi, Islamabad and online across Pakistan
Starts with
A free audit of your business and market
Who it’s for

Is Lead Starter right for you?

  • Clinics, salons, restaurants and shops running their first paid campaigns
  • Businesses that have only “boosted” posts and want proper lead campaigns
  • Owners with an ad budget of roughly PKR 30,000–50,000 a month
  • Anyone who wants to test Meta ads before committing to a bigger plan

If you already get steady leads and want Google Search ads as well, Lead Growth is the better fit. See Lead Growth →

Lead Starter
PKR 30,000 / month

Recommended ad spend: PKR 30,000–50,000 / month

  • Facebook + Instagram ads
  • Up to 2 campaigns
  • 4 new ad creatives a month
  • Meta Pixel setup
  • Optimisation every two weeks
  • Monthly report
Get Lead Starter →

Prices exclude ad spend and sales tax on services.

What’s included

Everything in the Lead Starter package

Campaign setup on Facebook and Instagram

We build up to two campaigns in your own Meta Ads account, structured around one clear goal such as calls, WhatsApp chats or lead forms.

Four new ad creatives a month

Fresh images or short graphics with tested copy, so your ads do not go stale and costs stay under control.

Meta Pixel and conversion setup

We install the Meta Pixel and the key conversion events on your website so Meta optimises for enquiries, not clicks.

Local audience targeting

Targeting focused on the parts of Rawalpindi and Islamabad you actually serve, refined as results come in.

Optimisation every two weeks

We review results every fortnight, pause what is not working and move budget to the ads bringing enquiries.

Monthly report

A plain-English summary of spend, leads, cost per lead and what we will change next month.

How it works

What happens, step by step

  1. Week 1Free audit, goal setting, Pixel and tracking setup, and the first creatives.
  2. Weeks 2–4Campaigns go live. Meta’s learning phase runs and we compare audiences and creatives.
  3. Month 2Budget moves to the best ads and audiences, and new creatives replace the weakest ones.
  4. Month 3A stable cost per lead and a clear view of whether to stay or move up to Lead Growth.
How we measure success

What we report on

  • Leads, calls and WhatsApp chats
  • Cost per lead
  • Click-through rate on each creative
  • Ad spend against budget

You see these numbers in your monthly report. We report honestly on what is and isn’t working, and what we will change next.

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Related packages

Paid ads Lead Growth Businesses ready for a steady flow of leads PKR 60,000 / month Social media Social Presence Businesses building a consistent presence PKR 30,000 / month All packages & pricesCompare every TwinkleTara package side by side.
FAQ

Lead Starter package questions

How much should I spend on ads with Lead Starter?

We recommend PKR 30,000–50,000 a month, paid directly to Meta from your own ad account. Below that, campaigns often do not get enough data to optimise well.

Does Lead Starter include Google Ads?

No. Lead Starter covers Facebook and Instagram only. Lead Growth adds Google Search ads and full tracking of calls and WhatsApp.

How soon will I get leads?

Lead form and WhatsApp campaigns usually start bringing enquiries in the first days after launch. The first two to four weeks are a testing period while we find the best ads and audiences.

Who owns the ad account?

You do. Campaigns run in your own Meta Ads account and your budget is paid directly to Meta, so you keep full access and history.

Is there a minimum contract?

Yes, three months, because ad campaigns need time to learn and improve. After that the package continues month to month.

Ready to grow your business in Rawalpindi & Islamabad?

Tell us about your goals. We'll build a system that delivers real, measurable results.

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Or call us directly: 0300-524-7279